Category Archives: Internet Marketing

Using Analytics to Understand Your Visitors

By | March 12, 2021

Using Analytics to Understand Your Visitors Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. Due to Google’s powerful network they have a lot of information on your users.… Read More »

Using Analytics to Understand Your Competition

By | March 12, 2021

Using Analytics to Understand Your Competition The more you can understand your competition, the better business you’re going to have. You can learn so much from them – especially if they’ve been around longer than you have. If you know for a fact the competition is profitable and that they are good at what they… Read More »

Using Analytics to Plan Where Your Business Is Going

By | March 12, 2021

Using Analytics to Plan Where Your Business Is Going Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. “It” consists of any goal that you’ve set for your business. Using analytics to inform you about these issues will help you make your business even more… Read More »

Using Analytics to Improve Your Website

By | March 12, 2021

Using Analytics to Improve Your Website Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, SEO, and more. For example, with Google Analytics you can create many different reports… Read More »

A/B Testing with Google Analytics

By | March 12, 2021

A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It seems simple enough but most marketers don’t even do it, even though it has shown time and again that website… Read More »